From Production Chaos to a Scalable UGC Engine
This fitness brand needed constant fresh content for ads, posts, and launches — but their team was drowning in piecemeal shoots. Boundless turned one sprint into an endless UGC library.
Our Approach
Captured workouts, testimonials, and lifestyle clips designed for UGC remixing.
Scripted creator-friendly hooks + angles that matched trends.
Edited 60+ assets into TikToks, Reels, Shorts, and ad-ready cuts.
Delivered a system: briefs, seeding trackers, and repackaging flows.
Results
🎥 60+ UGC-style assets in just 3 days.
📆 Repurposed into 2+ years of campaigns.
📈 Cost-per-asset dropped by 70% compared to piecemeal shoots.
🔄 Creator seeding turned raw footage into authentic fan-style content.
Impact
Instead of relying on inconsistent UGC, the brand now runs a UGC system: scalable, trend-ready, and mapped to launches.
UGC Was the Spark Behind a Billboard Hit
Independent artist Jeane Marie had a club-ready anthem — but to compete with Billie Eilish and Charli XCX, she needed more than great music. She needed fans making content at scale.
Our Approach
Built a UGC seeding system with creator briefs, challenges, and early track drops.
Sparked trends on TikTok + Reels with fans dancing, remixing, and reacting.
Layered PR + playlist placements on top of the viral fan momentum.
Integrated UGC directly into the paid ad stack for conversions.
Results
“Rump” hit #3 on Billboard, outranking global superstars.
Viral wave of fan UGC with thousands of organic clips.
Instagram + TikTok followers surged, building her owned audience.
Merch bundles + post-drop offers added new revenue streams.
Impact
This wasn’t just a song release — it was a UGC-powered movement. By making fans the distributors, we hacked the algorithm and proved independent artists can win at the highest level.