In the music industry, timing is everything — but without a system, even the best release fades fast. We build full-stack rollout campaigns designed to:
Turn streams into ticket sales.
Turn merch into sellouts.
Turn one drop into months of fan engagement.
We follow a 4-phase release model designed for maximum traction and sustained engagement:
Background & Challenge
Independent artist Jeane Marie had a club anthem with viral potential, but without a structured rollout, it risked vanishing in the flood of new releases. Competing against major-label giants meant she needed more than a good song — she needed a system.
Our Approach
Boundless built a multi-phase campaign rollout:
Extended Pre-Save Campaign → Engineered a Day 1 surge.
UGC Creator Seeding → Sparked viral TikToks and Reels.
PR Blitz & Playlist Placement → Blogs, DJs, and curated lists.
Social Media Blitz → Daily cutdowns, teasers, and behind-the-scenes content.
Direct Fan Capture → Email + SMS list growth to own the audience.
Results
Billboard #3 Hit → Outranked Billie Eilish and Charli XCX.
+75% Email List Growth during campaign.
UGC Wave → Song became a trend in clubs and online.
Multiple New Revenue Streams tied to the launch.
Impact
This campaign proved that with the right rollout, independent artists can outmaneuver major labels. Jeane Marie turned a track into a global career moment — powered by Boundless.
Background & Challenge
Independent artist Jeane Marie had a cinematic music video ready for release — but no rollout system. Without strategy, even the most stunning visuals risk becoming a “one-day drop” that vanishes from feeds. The challenge: take a single video and turn it into a cultural and career moment.
Our Approach
Boundless designed a Music Video Promo Engine to give her visuals the same firepower as a major-label campaign:
Teaser & Countdown Content → TikTok, Reels, and Shorts seeded hype before the drop.
👩🎤 Creator Seeding → UGC campaigns amplified the video across fan accounts.
Paid Ad Stack → Multi-platform ad runs on YouTube, TikTok, and Meta targeted fan lookalikes.
PR & Playlist Outreach → Press releases and blog features boosted discovery.
Post-Drop Content Calendar → 3+ weeks of behind-the-scenes clips, remixes, and cutdowns kept momentum alive.
Results
Award Recognition → Considered for Best Music Video 2024 Grammy.
Streaming Growth → Spike in Spotify & Apple Music streams tied directly to campaign traction.
Fan Engagement → 3x higher engagement than baseline with thousands of new followers.
Sustained Momentum → Video stayed relevant for over a month post-drop, not just one day.
Impact
This campaign proved that independent artists can launch like majors. By blending creative assets, PR, and UGC seeding into a systematic rollout, we turned a video drop into a milestone that boosted Jeane Marie’s credibility, streaming numbers, and long-term audience growth.
